estarlie e28 ebike: an owners review

First proof reading… corrected version.
Second edit Sept 2020 after the first 300km

Was it the urge to get fitter or a desire to be less carbon heavy in my fun, or let’s face it, the pain of the increased fuel prices? Well, a little of everything, probably. Anyhow, I’ve returned to pedal power, but with a bit of help. At a certain age, the hills get steeper, and I’m not the strapping youth I once was. Ahem.

So, for the likely journeys I’m going to do I didn’t feel the need to pay several thousand pounds. Looking around I quite liked the look (and the price) of the new estarli e28. The company has previously majored in folding ebikes, and this is a relatively new classic style machine to the market.

Spec-wise, it’s not too bad. 250W rear hub motor providing 40nm of torque from a 10Ah 36v battery… less than some but also built into a 16.5kg bike – and weight matters too. You can discuss the various benefits of rear hub or crank motors, and unless you’re about to spend a lot more than the £1785* I did, it’s a toss up. (*yes, I maxed out on the options, with mudguards and a rack and integral lights and the fancy ‘burnt burgundy’ paint job). It also has a funky inbuilt display on the handlebars (more on that later)

It was a rocky start, to be sure. On delivery (quite quick really, and some other ebikes are on six month delivery) I found the handlebar top cap to be badly scratched – clearly pre-packing – and on the first test ride I discovered the bottom bracket was loose! A video uploaded to YouTube however and a blunt call to the very friendly office team on the next working day got some fast action, and before long I was on the road at last.

As a motorcyclist I found the lack of a wing mirror made me feel very vulnerable, and my ‘life saver’ look over the shoulder was almost constant for worry about what might be behind me, so a clipon mirror was fitted the next day. I was very dissapointed that a bell did not come as standard, even on the ‘all the options’ standard I chose. As a pedestrian I rail against cyclists who whoosh past me unannounced. So a bell arrived along with the mirror!

On to the actual riding review. I live in Gloucestershire, which is full of steep hills and rolling valleys that had put me off pedal cycling for many years, so I was eager to see if I’d made a terrible mistake. The bike is excellent, by which I mean it does what I need it to do. It assists my pedalling; it doesn’t replace it, and I have to add person power too. I’ve made it up the steepest hills in the area without often having to step out of my saddle, and I’ve just completed my first hundred kilometres… ah, yes, metric.

The funky handlebar display only seems to do kilometres. That’s fine; the numbers are bigger! I can zoom along doing 35 or 40 or even 50… but in truth I’m doing twenty to thirty miles per hour. I did get the 30mph speed alert flashing as I came down the hill into our village, so I’ve been faster still. More importantly, to my mind, I can’t find the trip reset, so my trip and the odometer reading are the same! That makes the trip meter pointless. I’ve asked estarli for clarification… [edit: sorted, simulpress power and down on the controller.]

The twenty-eight inch wheels handle most of the potholes and irregular tarmacking we enjoy… honestly, the South Gloucestershire roads are bad enough for cars and motorcycles, but on a pedal cycle they are really quite unforgiving. I may invest in an air suspension seat post in time, but for now I’m hardening up my backside! I needed to add a water bottle too, but I suppose that’s not an essential and I wouldn’t expect estarli to have provided it. [edit: oh, the air-cushion seat post… wonderful!]

As you can see from the top image, the handlebars are straight and wide. That’s good for a slow road rider like me, as the wide bars give control. The grips are comfortable and the Shimano chainset works well. Again, hard on the arse, but the saddle feels fine too. Only after twenty miles or so did numbness set in… 😉 And by the way, but the time I’d done the hundred kilometres the battery was still reading three of five segments.

The mudguards and rack were an upgrade option, but are both excellent. However, on a tight u-turn the front mudguard end flap fouls the pedalling feet, and the rear mudguard end flap fouls if you stand the bike up on its rear wheel, eg, for parking it in the garage on a wall-clip. The front and rear lights are mounted on frame and rack respectively, and are bright when switched on at the handlebar controller.

The push button digital assist powers the rear hub, and so far I’ve not fully understood the power levels – five of them plus a walking assist. I’m mostly using power level one and randomly increasing and decreasing it to try and work out when I should select one and not the other. In doing so I’ve managed to override the assist speed limiter, so I then had to work out how to re-establish it, or dare to be illegal!

I may revisit this review as time goes on. She’s called Ruby, and I’m slowly introducing her to Morrigan.

So, Pro’s…

  • Excellent geometry for my 174cm 71kg
  • Lovely matt red paint finish
  • Puncture resist tyres
  • Good price and fast delivery
    • Swift action on remedials
    • Manageable weight

    And the other things

    • Perhaps better quality control
    • No bell as standard
    • Trip meter doesn’t reset?
    • The mudguard ends can foul

    Ok, three hundred kilometers in and the update is I’m still really happy. A couple of additional points.

    Janet wants an ebike now, but she’s not a fan of the wide straight handlebars. I don’t think it’s likely estarli will put out an optional handlebar style because of the integral display, but if they do she’s up for a bullhorn pair, otherwise she loves the bike too. They do seem to have a step through frame available, but in low numbers and they’re not advertising it at this time.

    I went for a ride the other day with a family member who owns a removable battery ebike. With a hub motor it seemed they had to pedal harder to keep up with me, and on occasions just moving my pedals back and forth brought my rear hub motor into play sufficiently on the flat to keep up. Nice. But at over 25kg it was a beast to lift. I didn’t try removing their battery, which would be a heavy part of it but still…

    The weight of the bike… I’ve restored the bike rack to the back of our VW T4 camper van, and yes, I can lift the 16.5kg estarli onto it. That other bike, that would be a two person lift to get it up onto the bike rack. If you’re camping and riding that’s somethig to consider. The estarli wins hands down.

    More as and when.

    19 responses to “estarlie e28 ebike: an owners review”

    1. I especially like that you uploaded a video to YouTube to show the faults. I hope your new bike goes on many journeys with you. 🙂

      Liked by 1 person

      1. Yup. I’ll probabaly take that down eventually. It was really useful in the conversation to point them at the video and say ‘look!’. I am really enjoying the bike now; it’s really good value in an increasingly expensive market.

        Liked by 1 person

    2. Great review. Currently looking at this bike through the C2w scheme. The only thing that I think may be an improvement would be a front suspension so to have some comfort in trails. Have you had any experience on trails, bridleways etc? Many thanks

      Liked by 1 person

      1. I like on the Gloucestershire / South Gloucestershire border. The roads here are dreadfully poorly maintained and potholed everywhere! I don’t often ride off tarmac, but I understand your question. I think unless you were seriously mountain biking oir have wrist issues the lack of suspension isn’t a major disadvantage. Rather, the issue is one of tyre choice, and these are quite slippery on unmade surfaces, although they stick to the tarmac like glue!


        1. Hi there,

          Really appreciate your detailed review here! I’ve actually just come from estarli HQ in Herts and am definitely close to ordering an e28.

          Just out of curiosity, did you consider other options on the market? I had a look at the Ribble Hybrid AL e but am wondering what that bike offers for £600 more than the e28 (admittedly it’s 4Kg lighter)…

          Also, how do you find the frame geometry on the e28? I’m a similar height and weight to you and it feels a little large to me. Aware that estarli only make one frame size, which is why I ask.

          Thanks again!


        2. Hi Nate. To be honest my finger went click and I trusted to the ‘verse that the bike would be fine – and it was. 🙂 For me the geometry feels fine. If it was a road racer the frame would be too short but as a one size fits all it’s perfect as a casual hybrid style bike. The weather’s been a bit unforgiving recently, but I can’t wait to get back out onto the bike, which has done about 900km since August with no faults whatsoever.


        3. I’m 6 foot and 90kgs and the frame is great for me. I’ve also been put off by the awful weather (and I live in Brighton!). I came off the bike in December on wet leaves so being a bit cautious. Can’t wait for some nice Springs days to get out there again!


    3. That’s a great review. Our timelines are similar in that mine was delivered in early August. I was away most of September and October so have yet to resume riding (I’m in Brighton and the weather has been really awful lately). In August I rode mainly on local trails, typically doing 18km circuits and doing them 4-5 times a week. When I first got the bike I wasn’t good at working with the pedal assist by choosing lower gears but got better with it over time and now it is fine. The integrated lights are great – sometimes I got caught out in the evening and realised dusk was coming on so the lights were great.
      My dealer agreed it was naff not to include a bell and fitted one for free.
      The only minor issue I’ve had to date and it happens rarely, is the assist cuts out when on a slight incline using assist 1 or 2. When it happens, no level of assist works and the only recourse is power off-power on and then assist kicks back in. It is so rare and there is a workaround so it doesn’t worry me. Have you ever experienced this?
      All in all they’re great bikes I reckon.
      PS I wouldn’t mind getting a mirror – what make of clipon did you go for? – it looks neat in the photo

      Liked by 1 person

      1. Good to hear from you, Jon. The only issue I have found, is that if you turn on the system from off /while you are riding/ the system doesn’t want to engage the motor. The only recourse is to stop, switch on, and recommence pedalling. I’ve repeated that issue to check, but of course now I don’t pedal with the unit switched off – although I cycle a lot at power zero, ie, no battery assist but with the dash lit up. About 700km now. I’m afraid I’ve not yet used the lights in anger, and in fact wondered if I might repurpose the lighting circuit for front and rear integrated camera and led light units. Something for the winter perhaps. The mirrors are and I use the one on the right with a spare in the box… 😉


    4. Hi there. Thanks for your honest review. I’m seriously considering the E28. Is it possible to access the settings menu for the controller to change kmh to mph and to change the speed limit ( disclaimer I know this would make the bike not road legal)

      Liked by 1 person

      1. When the bike is switched on, the display briefly lights up everything – there is no mph. As such I don’t believe the bike measures in miles at all. I’ve not found this to be a long term issue but it was an early doors annoyance. Yes, it’s possible to set the battery assist so that it works up to 40km/h rather than the pre-set 15km/h. It doesn’t really make the bike faster, only easier. As an aside I’ve not ridden recently because of the weather but I’m up to about 800km (or about 500 miles) and the bike has been excellent throughout. My wife now has a Cube with crank motor assist, and I don’t think the E28 looks at all bad when set against a bike a grand more expensive.


        1. Thanks for the reply. Interestingly enough I also looked at the cube crank drive but I can’t justify the extra outlay. ( or weight) I just want something that looks and rides like a hybrid with the motor to help out when required. The E 28 looks like it fits the bill. Just to confirm that to get to the settings menu it’s press and hold the power and down buttons?

          Liked by 1 person

        2. I don’t remember, to be honest, but certainly it was something like that.


        3. I’m also not riding mine at the moment. I did have the E28 in our house, but for Christmas, I’ve had to put it in the garage (no heating). It’s around zero ‘C at the moment down here in Brighton. I’m a bit worried about the battery, but from what I understand, the cold won’t damage it as long as I don’t attempt to charge it whilst cold. I’d need to bring it into the house, let it warm up and then charge it and then use it. This is a disadvantage with the E28, you can’t remove the battery and bring it in the house.
          Regards, Jon

          Liked by 1 person

        4. I’d like to ride mine, but even the minor roads are iced over let alone the pavements (and why do we de-ice roads but let the pavements ice over?). Lithium batteries shouldn’t be charged at sub zero temperatures, and only on a reduced charge below 5ºC. I don’t know if the supplied charger is that clever, though. However, it’s never gone below zero in the garage according to the security camera there, despite being minus eight outdoors recently. Overall (and since I don’t use the battery much anyway apart from on the Gloucestershire hills), I think I wouldn’t lose sleep over the risks of winter charging.


        5. Ok, you poked some professional interest (I used to work with large scale DC systems) and I asked Estarli directly. Thery tell me that the internal batteries are euipped with a battery management system that reduces charge at low temperatures to avoid the problems (related to the cell plates producing metallic lithium during cold charging). Also of course, the charging itself will slightly increase the temperature of the cells due to the increased internal resistance… I’m going to continue to charge as required, but only when required.


        6. That’s interesting, thanks for digging for the information. I’ve not been riding since it has got relay cold. I did go out in November and skidded on wet leaves when breaking speed before a speed bump on a country road and came off. Got a nasty bruise on the hip but got off lightly. I don’t want to be a fair weather cyclist but I’m sort of heading that way! 🙂

          Liked by 1 person

        7. Hi. I got my e28 yesterday. Overall pleased, the front mudguard is giving me jip, not aligned properly, so will endeavour to fix that. Just a question, on my private road, how do i override the 15 mph limit. Bike came with miles as the unit, thats standard now from factory. Many thanks.


        8. I’m glad to hear mph is now available, although to be fair I’ve set my Strava to km and I don’t have a problem. I’m not sure I remember how I accessed the limiter program but probably if you depress and hold both power up and power down… something like that anyway.


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